Noticing the volume of communications from GMC and aiming to deliver an exceptional customer experience, I initiated a data-driven audit to improve the communication strategy (currently in progress). This involves:

• Analyzing hundreds of customer-facing email communications

• Pinpointing opportunities for optimizing customer engagement and enhancing operational efficiency

• Developed focused call to actions (CTA) strategies to ensure KPI delivery produced 32% increases

I applied, was selected to join and won the highly competitive iHub Synapse program, which led to:

• Developing innovative solutions for mobility and electric vehicles (EVs)

• Conducting empathy interviews to understand user needs

• Carrying out extensive research, both virtually and in-person

• Presenting ideas across multiple rounds to leadership panels

After winning, our concept was transformed into a live test case on the General Motors Warren Tech Center Campus

Led an in-depth evaluation of GMC's brand impact at an industry-leading event dominated by competitors:

• Conducted quantitative research to measure GMC's presence against other OEMs at Overland Expo, establishing an annual assessment

• Developed a brand impact research framework now integrated into every lead capture at the events

• Analysis lead to spreading brand reach over 5x for the same cost as previous years

Recognized an opportunity to expand GMC's brand presence at experiential events by collaborating with partner brands. Across five events, this strategy resulted in a 35% increase in impressions of GMC products compared to previous years by:

• Identifying and establishing partnerships with strategic brands

• Pitching the initiative to both internal and external stakeholders

• Developing engagement mechanisms that benefited all participating brands

Contributed to the development of GM's Global Social Media Center of Excellence by:

• Conducting a comprehensive, data-driven audit of all reporting processes to optimize weekly, monthly, and quarterly evaluations, resulting in significant departmental cost savings

• Establishing a framework for consistent communication across global teams to enhance alignment and operational efficiency

Led a successful overhaul of the site satisfaction survey, driving greater engagement and deeper insights by:

• Streamlining the legally approved process for faster implementation

• Ensuring alignment with all suppliers to enhance consistency and collaboration

• Implementing automated reporting with web-based dashboards for real-time insights

• Achieving a 20%+ increase in response rates, significantly boosting data quality

• Enhancing data analysis capabilities for more actionable and strategic insights