Today we can do a lot of our tasks online. We can go grocery shopping. Do our banking. Shop for furniture. Essentially, most tasks in life can be done so without the true human interaction. Even buying a bike. I love “window shopping” online for bikes, but I have to be honest, as I go back to the times of managing a bike shop, I loved the one on one interaction with people to help them find the right bike for them. Nothing can take away the true, genuine human interaction.
718 Cyclery in Brooklyn, New York has found this touch to connect in with people and help them find the perfect bike for their needs. Their approach to open communication as they go through the process is inspiring and we could all learn a bit from them! Check out this video featuring their shop!