Bryan Willmert

There was an interesting insight that I came across tonight, a brands advertising impacts my kids. Some would say that advertising negatively impacts children; and with many brands I would say that you could agree. The ads around alcohol, self-image, and other areas of vanity can be highly destructive people of all ages. But this is much more set for a future post about the impact of advertising on the population, but for tonight something that stuck out to me was far different.

Many brands have figured out the fact that if connect kids with your product, and it is a positive experience, then they will begin to build loyalty to your brand. This spoke very true when the latest iPhone commercial came on. Here it is:

It’s a fun showing of the features of the iPhone 4s with Siri. Now, you may have not had the best experience with Siri, but the way that commercial portray’s it is pretty sweet. Now the phrase that came from my daughter showed how Apple is pulling her in all while marketing to me. She finished watching the commercial and then said “wow.. that is really cool”. This phrase was said with a stunned demeanor of amazement and they began to create a loyal fan for the future.

Now granted, I don’t help in this process because we own all macs in our home and I am a raving Apple fan.

Either way, as kids grow up they form their own opinion about the things they want to buy, some even go towards the opposite of their parents just out of pure spite. No matter how they view what their parents want, they will form their own opinion so if a brand captures them early and they can tend be pulled in to stay with that brand. Well that plus a large input into the “cool factor”. hahaha..

Just a few fun thoughts out of my house tonight!

I feel almost guilty calling my site a “blog”. As of late, I have just posted a lot of videos and links, but not a whole lot of writing from me. This is a mode that has lately made me feel a bit sad! I have never been a strong writer but the more I dive into it the better I get; or at least that is what I hear. But either way, it is a growing passion for me to share thoughts through words, either spoken and in writing. I tend to move towards the route of writing because I don’t have the time to edit video all the time! hahaha

Tonight, I thought i’d just write some random thoughts flowing out of my mind. Be forewarned.

The changing of the guard.

Last night, the story broke that Steve Jobs had officially stepped down as CEO of Apple. While some people are freaked out because they have concern about the future of Apple and seemingly have concern only for future Apple products. While, there is no doubt that Steve Jobs has carried the DNA of what makes Apple who they are, there is a greater issue here; Steve Jobs’ health. I have never met Steve Jobs and unless some freak of nature event takes place, I will never meet him. This doesn’t change the saddening fact that he has to step away from something that he loves so dearly. To see him step away, must really be telling of his health condition.

A few months ago, video hit the internet of him presenting to the city board of Cupertino with the plans to build the Apple “mothership”. This presentation was a day after he spoke at WWDC. You have to admit that, if you saw the video, he looks and sounds incredibly frail. Jobs stepping down has brought about a changing of the guard at Apple. The corporation will go on but its a change that is a move that has Jobs end at the top of his game. There is no better way to go out, if only Brett Favre would have taken the same path.

Cooler breezes means hotter times.

The “fall like” temperatures are right around the corner which means one thing, football! College football, pro football, and Arm Chair QB football. I have to say that this is the best time of year! You can argue with me that summer time is the greatest, but as a lifetime Midwesterner, you can’t get better times than what will come between September-Early November. The hotter times come in because the fun that football brings amongst friends. Being a Bears fan in Lion’s territory creates some fun atmosphere and bantering. Go Green!

Developing a storyline

It has been a lifelong dream, and will probably take a lifetime to see it take place. I want to get to the place of writing a book or screenplay. I began working on an outline the other night for my next big writing adventure. The previous projects have all fallen short due to that pesky little thing called attention deficit disorder. Granted, I have never been “officially” tested for it but have been advised that I show “tendencies” of ADD. Needless to say, other things came up and I didn’t get that done!

The story will go on and I will work my butt off to get through this full storyline and see what happens!

The Wrap

That is it for tonights writings. Not to inspiring but more of an exercise for me to take the time to write once again. Have a great night and dive into that hobby that you greatly enjoy. Take the time to do it. We will all benefit from it!