Archives For Brilliance

There was an interesting insight that I came across tonight, a brands advertising impacts my kids. Some would say that advertising negatively impacts children; and with many brands I would say that you could agree. The ads around alcohol, self-image, and other areas of vanity can be highly destructive people of all ages. But this is much more set for a future post about the impact of advertising on the population, but for tonight something that stuck out to me was far different.

Many brands have figured out the fact that if connect kids with your product, and it is a positive experience, then they will begin to build loyalty to your brand. This spoke very true when the latest iPhone commercial came on. Here it is:

It’s a fun showing of the features of the iPhone 4s with Siri. Now, you may have not had the best experience with Siri, but the way that commercial portray’s it is pretty sweet. Now the phrase that came from my daughter showed how Apple is pulling her in all while marketing to me. She finished watching the commercial and then said “wow.. that is really cool”. This phrase was said with a stunned demeanor of amazement and they began to create a loyal fan for the future.

Now granted, I don’t help in this process because we own all macs in our home and I am a raving Apple fan.

Either way, as kids grow up they form their own opinion about the things they want to buy, some even go towards the opposite of their parents just out of pure spite. No matter how they view what their parents want, they will form their own opinion so if a brand captures them early and they can tend be pulled in to stay with that brand. Well that plus a large input into the “cool factor”. hahaha..

Just a few fun thoughts out of my house tonight!

Breathe in the masterful work for Bryon Rossi, Seth Stark, and the arts team at Kensington Church


This video is hilarious!

“This C is for Chicago”

Love it! Go Cubs!!


Congrats to Purdue University for blowing out the record for the largest Rube Goldberg Machine!

Can you believe it??

Ron is back!!

This makes me incredibly happy to bring you the joy that I experienced tonight watching this video. Call me sick and twisted but I found such humor in watching people wiping out on a treadmill. I was laughing so hard that it brought me to tears. Some of the people on here deserved to get hurt but either way, it is hysterical!


Lately, I have been looking to replace my 1999 Jeep Cherokee with a new(er) vehicle. I have been searching around various websites and also looking at some of my favorite auto manufacturers. In all this searching, I think I have narrowed it down to one vehicle, the Marauder. Ok, stepping back to reality, it will not happen due to the incredible price tag, but this was sure fun to watch!

This is great!!! The wheel of death will get us all!

A HUGE thank you to Gary Honold at Sandstone Digital for sharing this TED Talk with me. There are so many great nuggets of wisdom in here to help you focus on your work productivity, from Jason Fried.



Bryan Willmert —  February 27, 2012 — Leave a comment

Some call it flexibility. Some call it evolving. Some just call it annoying. Not matter how you look at it, Google isn’t sitting still. This video is pretty funny as it represents it!