The month of March is playing out to be one that will load my brain with a lot of valuable information. Yesterday, our team from Weber Shandwick had the opportunity to sit down with representatives from LinkedIn. They took us around their platform, how to maximize our usage, professionally and personally.
There were two things that stuck out to me:
1. LinkedIn Targeting: Fresh Fruit for your Fresh Gig
2. Content Marketing Score
Fresh Fruit for your Fresh Gig
The team shared an example where key targeting played out in a unique way. Fruit of the Loom targeted people who had recently changed their profile that they had just started a new job. This article from PSFK tells the whole creative story.
What do you think of the program? Amazing or creepy?
CMS (Content Marketing Score)
One of the key elements that our team takes pride in is that we are always working to optimize content, watch the industry and observing key competitors. To best explain this system, it is best to review LinkedIn’s SlideShare.
It was a great day to find out how to expand our work with LinkedIn and to take our clients further.
The rest of the month will contain a B2B insights workshop with other Weber Shandwick teammates, then off to SXSW and then we’ll see from there!