Did you watch the NFL Draft last night? If you were joining in during the first hour, you would have seen that there were no commercials. This was due to the fact that Nike, GMC, and Bud Light had sponsored the event so they made it a lockdown on commercials all while owning the first 10 min with coverage pointing to them as sponsors and their own commercials.
One particularly stood out to me, Nike.
As you may know, Nike took over the contract for NFL jersey’s this year and are beginning to reshape the look of different teams. Nike had already impacted the landscape of college jersey’s with the ever changing Oregon Ducks. So how does Nike launch into this avenue? With a killer commercial that features some of the lightly changed jerseys and the impact of subtle hints at what is to come.
Be on the lookout for some teams that will probably change their look in the coming future!