He has been sharing some interesting insights. Some of the ideas are new thoughts and others reaffirm what you have already been thinking. Today on my drive home, I was listening to the episode below. Yes. I was LISTENING and not watching. (just to be clear)
Gary shared some insight around QR Codes and why it just won’t work in the U.S. The crux is that marketers ruined it. I add on that it was bad marketers who had a free tool in their grasp and they chinced out on something powerful. We had an opportunity to build great experiences with a quick direction technology that would link brands with customers. Instead, QR codes were used to point to non-mobile optimized websites as well as undefined call-to-actions. If it leaves you shaking your head.. you can feel free to join the club! If only we used it smarter!
Check out what Gary had to say:
2014 brought about many great adventures, one of which was fulfilling the bucket list item of attending SXSW. SXSW is one of the largest festivals that takes place in Austin, Texas every March. It has grown to be a massive event focusing on Film, Interactive and Music.
Each crowd has their own defined personality type and one would say that I was hanging with all of the “nerds.” They are good people and some of the smartest that you would ever meet. It was a great event of learning, networking and discovering.
There were many great sessions that I really enjoyed. I saw a few really good ones around sports marketing, app creation, enhancing the creative process, internet security and much more. Some of my favorites featured Brian Wong, Tim Ferris, Edward Snowden and many others. There are many controversies around Edward Snowden and while I don’t agree with all his actions, I did really enjoy this session. Of course, amid all the controversy, he was only there via video stream.
This is one event for great networking. It was especially one since I was part of a company that had global impact. Many key people from around the world came together in Austin to mingle and learn together. I had worked with many of the team previously, but this was the first time that we really got to spend significant time together. Friendships and enhanced working relationships were enhanced in the time together.
One night, the Detroit team jumped into a car and headed south. Our taste buds took us to Driftwood, Texas to enjoy some well renown BBQ. The food was AMAZING, but one of my favorite memories of that adventure was the pure excitement in our general manager, Andy Schueneman. He had an uncompromising smile that lasted from the parking lot, through dinner and all the way back to Austin.
The discovery together was truly amazing and one of many great times down there.
A final piece that I continue to relive was one that I didn’t get to see in person, but it did take place in my time down there. The Keith Urban iTunes Music Festival concert was incredible. You can check it out here:
It is hard to believe that four years ago, our son was the key character in a music video for Kensington Church. Not only does he look so young, but our girls were in the video too and it was a shining place in our lives. Times were different then and this is fun to re-live.
Men can be pigs.. but they also try to help a Princess in need.
This is a funny take to the original video below, which is less funny (speaking as a dad)